Wow! Kids in Milan break a new GUINNESS WORLD RECORD title for building the tallest LEGO tower! Here are some articles about it:
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LEGO Group to invest 1 Billion DKK (150 million USD) boosting search for sustainable materials to create their LEGO bricks!
Lego looks for material to replace plastic bricks
New Lego PC game: LEGO Worlds! Warner Bros. Interactive Entertainment, TT Games and the LEGO Group bring more than 80 years of classic LEGO building ingenuity to the digital space in LEGO® Worlds
New PC game: LEGO Worlds!
Lego June Edition: Brick Facts!
"The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturer of toys.
The LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.
The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play."
~Quoted from http://www.lego.com/en-us/aboutus/lego-group/the_lego_history
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